The brand world we’ve built for MyStack is the product of months of work dedicated to creating a visual universe that creators automatically feel safe.
Olatunbosun Olabode
Brand Strategist
MyStack, A free World For Creators And Their Ideas
According to Adobe, there were 138 million creators globally in 2020. Six years later, that number has grown to over 300 million creators building for their communities, with hundreds of millions more expected to join the market by 2030.
As the creator economy becomes noisier and more algorithm-driven, standing out without sacrificing creative freedom is becoming harder. Mystack ushers in a new norm by creating a world where creators and their ideas can shine through the noise in three simple steps — Sell. Scale. Stack.
Stack. Shine and Smile
The brand world we’ve built for MyStack is the product of months of work dedicated to creating a visual universe that creators automatically feel safe. We worked with three visual pillars: Stack, Shine and Smile. The logo icon which embodies a stack of digital products sitting on a shelf, shapeshifts into “binder”, a visual device that reflects the many possibilities that exist for MyStack creators with its flexibility and range.
The brand colours are warm and bright with subtle gradients that form the perfect backdrop for the lustrous theme of the 3D icon library, as well as the sparkling shine that accentuates the seams of illustrations. We chose Schibsted Grotesk for its clean form and sleek range that allows us to switch from formal to fun and back with ease.
Joy is contagious, so we curated imagery to succinctly capture the world MyStack exists to build, one where every creator has a reason to smile.
Team
Project Lead - Joshua Adesegun
Art Direction - Collins Odo
Brand Strategy - Joshua Adesegun
Brand Identity - Collins Odo, Samuel Osunleke
Project Management - Mujeeb Erinfolami
UI Design - Femi Oduneye
Motion Design - Samuel Osunleke, Habeeb Bamigbaye
Copywriting - Joshua Adesegun, Bode Bosun
